Our diverse team has lived and worked in several countries including France, China, India, Israel and of course the United States. But, we are all New Yorkers! We speak many languages…including social and digital media! 

We have worked in the Fashion & Luxury industries for companies like Neiman Marcus, Bergdorf Goodman, Dolce & Gabbana and David Yurman. We have diverse media experience from working at companies like ABC, CBS, Paramount Pictures Television, MediaVest and others. We have also worked for startups and some of the largest in the world, like Procter & Gamble, Mattel and Unilever. Our CEO even changed the New York City experience forever by developing the first mobile, digital network deployed in every iconic yellow cab! 



Managing Director

Corey is a former corporate advertising and sales executive with years of collaborative leadership experience creating companies, growing organizations, mentoring teams and generating billions in revenue for companies like CBS, ABC and Paramount.  Prior to Targeted Social, he was the Founder & CEO of Interactive Taxi, LLC., developers of interactive screens deployed in NYC taxis.




Sheri is the brain of the operation and wears several hats at Targeted Social.  Sheri can regularly be seen around the office handling all the finance and legal functions as well as human resources. Sheri has an undergraduate degree from The University of Michigan (GO BLUE), a JD from Boston University and a MBA from the Anderson School at UCLA.


ashwin DAYAL

Ashwin acts as CTO and brings over ten years of experience in innovation and technology.  A creative full-stack digital architect with a pasion for developing scalable tech solutions.  Ashwin is a graduate from Brown and NYU with degrees in Applied Mathematics, Physics, Economics and Psychology.

kareen mallet

Kareen acts as a Strategic Advisor to Targeted Social. She is a global executive with extensive experience in fashion, retail, luxury and digital in both corporate and startup environment. She was a Senior Fashion Director for Neiman Marcus and Bergdorf Goodman for 17 years. With Corey, she founded Replika, a software for online retailers. She also acts as a Mentor to the XRC Labs, a NYC accelerator program for the next generation of disruptors in retail.



Jan is a Partner.  He has been launching and advising new media businesses for the past 20 years.  Most recently, he was the founder and CEO of DriverTV, an online video and cable VOD network he sold to NBC and Radical Media.  He was part of the original team at TNT and NY1 and had senior sales management roles at Time Warner, AOL and Turner Broadcasting.